The Art Of Advertising

Format Post in Marketing BY Aspatore Books Staff, Aspatore.Com, Christopher Sa

1587622319 Shared By Guest

The Art Of Advertising Aspatore Books Staff, Aspatore.Com, Christopher Sa is available to download

The Art Of Advertising
Aspatore Books Staff, Aspatore.The Art Of Advertising Textbook Com, Christopher Santry, Inside The Minds Staff, Mike Toth
Type: eBook
Released: 2003
Publisher: Aspatore Books
Page Count: 81
Format: pdf
Language: English
ISBN-10: 1587622319
ISBN-13: 9781587622311
Inside the Minds: The ABCs of Entrepreneurship is the most authoritative book ever written on the essentials behind conceptualizing and implementing a successful business venture. This title features the Department Chairs and Center Directors for Entrepreneurship from some of the nation's leading Business Schools, who have each contributed chapters akin to objective, experience-related, white papers or essays on the core issues surrounding starting a business. In an over-arching as well as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any entrepreneur, and what will hold true into the future. From outlining the history of entrepreneurship, from generating credible and feasible ideas, from securing financials to managing effectively, this book pulls readers through all facets of entrepreneurship, from beginning to end. The different niches represented and the various perspectives presented enable readers to really get inside the great minds of entrepreneurship and pull practical advice, as the experts go back to basics in a must-read for anyone interested in how to conceptualize and launch a business. Praise for Inside the Minds: "Must have information for business executives." - Alex Wilmerding, Principal, Boston Capital Ventures "Want to know what the real leaders are thinking about now? It's in here." - Carl Ledbetter, SVP & CTO, Novell, Inc. From the Publisher This book is written by: Ari Ginsberg, Harold Price Professor of Entrepreneurship & Director of the Berkeley Center for Entrepreneurial Studies, New York University Stern School of Business - The ABCs of Entrepreneurship: Assessing, Building and Connecting Anthony C. Warren, Director, Farrell Center for Corporate Innovation and Entrepreneurship, Smeal College of Business, Penn State - Entrepreneurship Comes in Many Colors Albert A. Cannela, Jr., Professor, Mays Faculty Fellow, Director of the Center for New Ventures and Entrepreneurship, Texas A&M University - Bringing Solutions to Problems Dwight R. Lee, Ramsey Professor of Economics and Free Enterprise, Terry College of Business, University of Georgia, Athens - Freedom and Informed Discipline: Fertile Soil for the Seeds of Entrepreneurship Ellen Rudnick, Executive Director and Clinical Professor, Michael P. Polsky Center for Entrepreneurship, The University of Chicago Graduate School of Business - Fundamentals for Building and Entrepreneurial Organization Gordon Walker, Professor & Chair, Strategy and Entrepreneurship Group, Edwin L. Cox School of Business, Southern Methodist University - Entrepreneurship and Strategy John Sibley Butler, Director, The IC2 Institute and the Herb Kelleher Center for Entrepreneurship, The University of Texas at Austin - The Science and Process of Entrepreneurship Paul J. Magelli, Sr., Director, Office for Strategic Business Initiatives, The Illinois MBA Program - Key Concepts of Entrepreneurship

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