Search Analytics for Your Site

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Description: Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. The Author of this Book is Search queries are gold: they are real data that show us exactly what users are searching for in their own words. Array ISBN . This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs. Search Analytics for Your Site available in English.

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