Postwar Television Advertising and the American Dream
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If there was a book like "Brought to You By" when I came into the advertising business, it would have saved me ten years of hard knocks. The Author of this Book is Lawrence r. Samuel. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business' - Jerry Della Femina, President, Jerry Della Femina & Partners. Array ISBN . 'The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture' - John Gerzema, Managing Director, Fallon NYC. Postwar Television Advertising and the American Dream available in English. 'A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective' - Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan. 'Incredibly thought-provoking for anyone interested in the shaping of our commercial culture' - Megan Kent, Executive Director, Brand Planning, Bozell Worldwide.