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Pay Per Click Search Engine Marketing For Dummies

Format Post in Software BY Peter Kent

0471754943 Shared By Guest

Pay Per Click Search Engine Marketing For Dummies Peter Kent is available to download

Pay Per Click Search Engine Marketing For Dummies
Peter Kent
Type: eBook
Released: 2006
Publisher: For Dummies
Page Count: 387
Format: pdf
Language: English
ISBN-10: 0471754943
ISBN-13: 9780471754947
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick.Pay Per Click Search ... Textbook This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results From the Back Cover Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Pay Per Click Search Engine Marketing For Dummies

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