Museum Marketing and Strategy: Designing Missions

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. The Author of this Book is Neil g. Kotler, The Author of this Book is Neil g. Array ISBN . Kotler, Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. Museum Marketing and Strategy: Designing Missions available in English. Array ISBN . The book addresses the issues of most importance to the museum community and shows how to. Museum Marketing and Strategy: Designing Missions available in English.