How to Market Your Business: A Practical Guide to Advertising, PR,..

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How to Market Your Business: A Practical Guide to Advertising, PR,.. Dave Patten is available to download

How to Market Your Business: A Practical Guide to Advertising, PR,.How to Market Your ... Textbook . Dave Patten
Type:	eBook
Released:	2008
Publisher:	Kogan Page
Page Count:	273
Format:	pdf
Language:	English
ISBN-10:	0749451459
ISBN-13:	9780749451455

Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet -- everything a business owner needs to ensure their product reaches the market successfully. This new edition has been thoroughly rewritten to stay up-to-date with all the new marketing channels, in particular those offered by the internet. With a strong emphasis on practical advice, this is a useful guide for anyone marketing on a tight budget, regardless of their level of marketing experience.