Data Mining Techniques in CRM: Inside Customer Segmentation

Format Post in Science BY Antonios Chorianopoulos, Konstantinos Tsiptsis

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The author of Data Mining Techniques in CRM: Inside Customer Segmentation is Antonios Chorianopoulos, Konstantinos Tsiptsis A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship It combines a technical and a business perspective, bridging the gap between data mining and its use in guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations for the use of the data mining results for effective It answers the crucial question of 'what data to use' by proposing mining data marts and full lists of KPIs for all major mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application examples from all major book is mainly addressed to marketers, business analysts and data mining practitioners who are looking for a how-to guide on data It presents the authors' knowledge and experience from the "data mining trenches", revealing the secrets for data mining .This title is available at BookMoving on Antonios Chorianopoulos, Konstantinos Tsiptsis's eBooks, .Data Mining Techniques in CRM: ... Textbook, course, ebook, pdf, download at bookmoving .

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