Creating and Dominating New Markets

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Creating and Dominating New Markets
Peter Meyer
Type: eBook
Released: 2002
Publisher: AMACOM
Page Count: 256
Format: pdf
Language: English
ISBN-10: 0814406785
ISBN-13: 9780814406786
From Library Journal Meyer heads a consulting group in California that helps businesses create and dominate markets with new products.Creating and Dominating New ... Textbook According to Meyer, "new markets are the product of someone's recognizing a potential, finding the right solution, and bringing that solution to market in a way that works." Meyer's prescription for success in new-market ventures includes detailed discussions of the risks and rewards and the necessary skills for operational managers, executives, market analysts, financial supporters, and salespeople. The particular needs and influence of the customer, changes in the economy (successful ventures can be had in any economic condition), the role of information technology, demographics, and changes in domestic and international markets are also critical. Throughout these discussions, he inserts accounts of many well-known companies that engaged in these ventures (including FedEx, AOL, Microsoft, Lucent, Motorola, and Nokia) and analyzes their successes and disappointments. This timely and thought-provoking book is a good choice for corporate, academic, and public library business collections. Steven J. Mayover, PhiladelphiaCopyright 2002 Cahners Business Information, Inc. Filled with instructive examples and entertaining stories.. -- BIZLIFE September 2002

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