CIM Coursebook 05/06 Marketing Research and Information

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CIM Coursebook 05/06 Marketing Research and Information Matthew Housden is available to download

CIM Coursebook 05/06 Marketing Research and Information
Matthew Housden
Type: eBook
Released: 2005
Publisher: Butterworth-Heinemann
Page Count: 337
Format: pdf
Language: English
ISBN-10: 0750666501
ISBN-13: 9780750666503
Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success.CIM Coursebook 05/06 Marketing ... Textbook Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings Written specifically for the Marketing Research and Information module to guide you through the 2005-2006 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains sample assessment material written exclusively for this Coursebook, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

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