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Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney

Format Post in Historia y Filosofía BY Bill Hare

0814471595 Shared By Guest

Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney Bill Hare is available to download

Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney
Bill Hare
Type: eBook
Released: 2004
Publisher: AMACOM
Page Count: 304
Format: chm
Language: English
ISBN-10: 0814471595
ISBN-13: 9780814471593
From Publishers Weekly Former corporate speechwriter Hare presents an unvarnished look at the J.Celebration of Fools: An ... Textbook C. Penney Company, a truly American saga that parallels U.S. business history itself. Hare looks at the company from its beginning in 1902 as a dry goods store, through its rise into a successful chain of full-service department stores rivaled only by Sears, Roebuck, to its fall into bankruptcy in the 1990s due to corporate bungling. But his narrative is based on individual portraits of the men who first developed—and who, he says, later betrayed—the company's "revolutionary concept": "letting stores be driven by clever individuals whose long hours of work would include a 'solicitous interest' in the well-being of the store's surrounding community." Hare crafts excellent portraits ranging from founder J.C. Penney, a "gutsy risk taker," to the company's prebankruptcy leader, Jim Oesterreicher, "a man clearly in over his head as CEO." He also captures how women such as Gail Duff-Bloom had to fight to rise to positions of influence within a male-dominated corporate culture. The weakest parts of the book are its first few chapters, featuring Hare's dramatization of the company's early years: his creation of incidents and dialogue to create "reasonable reflections" based on available historical records fall flat. But the rest of the narrative, for which Hare interviewed firsthand participants, effectively recreate key incidents, such as charismatic Penney CEO Bill Howell making his unexpectedly thrilling 1993 speech on corporate sexism to the Ladies Professional Golf Association. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review "a gripping, exciting and alarming business thriller where the reader knows or at least suspects the ending..." -- Executive InsiderFull of emotion,deep sould searching,and pivotal moments when the company's future hangs in the balance. -- Soundview Executive Book SummariesTells a story about power of committing to a vision that all in retail or any other business should aspire -- George Anderson, Moderator, RetailWire.com

Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney

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