Brands and Branding

Format Post in Marketing BY Rita Clifton

186197664X Shared By Guest

Brands and Branding Rita Clifton is available to download

Brands and Branding
Rita Clifton
Type: eBook
Released: 2003
Publisher: Economist Books
Page Count: 273
Format: pdf
Language: English
ISBN-10: 186197664X
ISBN-13: 9781861976642
This is the definitive book about brands and branding, written by some of the leading experts in the field.Brands and Branding Textbook Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future.

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