Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Format Post in Marketing BY Sarah Durham

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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications Sarah Durham is available to download

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications Sarah Durham
Type:	eBook
Released:	2009
Publisher:	Jossey-Bass
Page Count:	207
Format:	pdf
Language:	English
ISBN-10:	0470527536
ISBN-13:	9780470527535

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn.Brandraising: How Nonprofits Raise ... Textbook Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.