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Beyond the Core: Expand Your Market Without Abandoning Your Roots

Format Post in Marketing BY Chris Zook

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Beyond the Core: Expand Your Market Without Abandoning Your Roots Chris Zook is available to download

Beyond the Core: Expand Your Market Without Abandoning Your Roots
Chris Zook
Type: eBook
Released: 2004
Publisher: Harvard Business Press
Page Count: 256
Format: chm
Language: English
ISBN-10: 1578519519
ISBN-13: 9781578519514
All companies must grow to survive-but only one in five growth strategies succeeds.Beyond the Core: Expand ... Textbook In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth, or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with twenty-five top performers in adjacency growth, Beyond the Core (1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" (2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth-without damaging the heart of the firm. About the Author Chris Zook is a Director of Bain & Company and leads the company's Global Strategy Practice. He resides in Boston, Massachusetts.

Beyond the Core: Expand Your Market Without Abandoning Your Roots

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