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Advertising and the Mind of the Consumer

Format Post in Marketing BY Max Sutherland

1741755999 Shared By Guest

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Advertising and the Mind of the Consumer
Max Sutherland
Type: eBook
Released: 2009
Publisher: Allen & Unwin
Page Count: 379
Format: pdf
Language: English
ISBN-10: 1741755999
ISBN-13: 9781741755992
Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery.Advertising and the Mind ... Textbook From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.

Advertising and the Mind of the Consumer

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