Search:

Advertising and the Mind of the Consumer

Format Post in Marketing BY Max Sutherland

1741755999 Shared By Guest

Advertising and the Mind of the Consumer Max Sutherland is available to download <table><tr><td colspan="2"><strong style="font-size:1.This material is available do download at niSearch.com on Max Sutherland's eBooks, 2em;">Advertising and the Mind of the Consumer</strong><br/>Max Sutherland</td></tr> <tr> <td><b>Type:</b></td> <td>eBook</td> </tr> <tr> <td><b>Released:</b></td> <td>2009</td> </tr> <tr> <td><b>Publisher:</b></td> <td>Allen & Unwin</td> </tr> <tr> <td><b>Page Count:</b></td> <td>379</td> </tr> <tr> <td><b>Format:</b></td> <td>pdf</td> </tr> <tr> <td><b>Language:</b></td> <td>English</td> </tr> <tr> <td><b>ISBN-10:</b></td> <td>1741755999</td> </tr> <tr> <td><b>ISBN-13:</b></td> <td>9781741755992</td> </tr> </table> Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery.Advertising and the Mind ... Textbook From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.

Comments (0)

Currently,no comments for this book!